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As an American visiting the State of Qatar, I had tons of questions regarding the Qatari culture (and Arab culture in general). With the help of Amal and her team, Embrace Doha catered to our every need from business etiquette to Family culture. Every session they conducted with us was very professional, friendly and inviting. They allowed “Open questions” and never once got offended with our questions. They are very passionate about what they do and I highly recommend Embrace Doha for all of your cultural needs, whether you are a visitor or live in the country. 10 Stars!

Matthew Addison Former Chief, Clearance Office, USAF

Embrace Doha is a fantastic initiative created by an amazing Local founder. I'm proud of the fact that they not only help spread local culture and awareness, but also help represent Qatar in a positive light. Embrace Doha helps expats especially feel at home here. I'm proud that ILQ and QTips can support their initiatives. A great company with a caring heart.

Khalifa Saleh Al Haroon Founder & CEO of iLoveQatar

As a Qatari woman, I am so proud of Amal AlShammari and Embrace Doha, she’s breaking the barriers between tourists and locals by providing full cultural experience that helps them to understand the Qatari life style. This project is definitely adding a lot of value to tourism in Doha, and open a door to the world.

Tahani Al-Hajri Incubation Officer - QBIC

I joined the Embrace Doha Ramadan introduction session at Souq Waqif in my free time and really enjoyed it and added value to my life. So, some might say, a modern Danish furniture retailer and traditional Qatari lifestyle, a traditional local with his falcon next to modern armchairs, Arabic coffee served to customers? How does that work together?  Well, it does. I believe, it is our responsibility to honor Qatari lifestyle and to merge the best of two worlds and to create something new, to inspire and to get inspired.

Sylwia Kinga Schafranietz Store Manager -  BoConcept Qatar 

We worked closely on the Qatar National Day project at Katara in 2015; and the collaboration between both our organisations showed great success at the execution of the event. Embrace Doha delivered an outstanding event that attracted a huge crowd and engaged with families like no other. We are very proud to have sponsored Henna Ahalha as we saw the true meaning of cultural exposure in the appropriate platform.

Zeina Abu-Issa Sr. Sponsorships Manager - Vodafone Qatar
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Amal Al-Shammari

Born and raised in Doha, Amal came from a big traditional family of Bedouin heritage. She earned her Bachelor’s Degree in Business Administration from Qatar University in 2011 and currently works as Head of Business Planning Department in an oil and gas company. She is also the founder of Embrace Doha and a member of the Qatar Leadership Centre.

Embrace others and let your soul, mind and actions shape the world you want to live in


With over 10 years’ experience in internal/external relations communications management, Gieneve procures the ability to effectively manage information through people within and outside the organisation to support key business initiatives. As well is an enthusiastic person with extensive experience in event management, administrative management, and human resources. Works in a multicultural environment for the last 11 years, and is able to communicate company directives into simple scenarios at all levels within and across the different business sectors.

I appreciate sophistication, but prefer the natural character of life. Only then you feel more successful when you see the ultimate beauty of simplicity

Hossein Heydar

Hossein Heydar is a passionate animator holding BFA in Film & Animation. With his excellent animation skills in advertising and creative arts, he is able to deliver an excellent solution to increase your brand awareness and boost engagement levels. He is currently working in Embrace Doha as Communications Manager.

If you can dream it, you can do it - Walt Disney

Louisa Agnelika

Born in the tropics of Indonesia and raised in the city of Al Khor, Louisa obtained her bachelor's degree in BA Management and Business (Hons) from the University of Reading in 2016 where she enjoyed scones, clotted cream and jam. From her diverse upbringing, her dream is to explore the corners of the world and build bridges between cultures.

The only thing standing between you and everything you've ever want to do in life, is doing it - "Casey Neistat"

Mohamed Heydar

Graduated from MMU University where he studied BBA in Management with Multimedia. An ambitious person that seeks to achieve his dreams in the business world. In his spare time, Mohamed spends his time reading, playing football, and traveling.

In life you are either a passenger or a pilot, It's your choice
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